Aside from the most common ways of increasing web site traffic that include use of website quality content, regular updates, search engine optimization, and using social networking tools like Twitter and Facebook, there are other strategies that increase more traffic to a website for free.
A business website needs to be promoted continuously in order to be useful. Small/home business owners who want to keep their customers and want to get more sales ensure that their web sites are updated regularly with the latest information about their products and services.
Email Marketing for Increasing Web Site Traffic
Broadly, email marketing is a form of direct marketing that uses email as a means of communication. Assuming that business owners have setup a website, the first thing they need to do is inform their customers about it. If they have a mailing list they should ensure that both regular and prospective clients are informed about the website.
Unsolicited email or spam should never be sent under any circumstance to anyone, including prospective customers and people in the mailing list who have requested to not receive information.
Link Exchanges with Business-related Websites
There are websites whose product or services offerings are related or complement the business. It increases the site traffic to add them to the links resource. The company can be contacted and politely asked for a possible reciprocal link. Doing this enables the website to become a valuable information resource. Although this strategy may not bring immediate traffic, once other people notice the link improving their traffic, they just may return the favour.
Blogging Enables Increasing Web Site Traffic
Blogs are common to online businesses. Publishing platforms like WordPress and Google's Blogger offer free blogs for web sites. Blog is short term for “web blog,” usually maintained by a person or the business owner himself who regularly posts information which can be about a certain topic, description of products/services or events. A typical blog combines text, images and links to other blogs or web sites. It can also be materials such as graphics or video. Blogs can also be used as a verb, meaning to add content or maintain it.
Email Signature Increases Traffic to Your Web Site
For every email sent with a “signature” there is always a possibility of a traffic increase for the receiver to pick up the text signature. The email signature is a text automatically attached to the bottom of an email sender’s message. It can be used to publicize business or set for other purposes.
These strategies in increasing web traffic for free are especially helpful in promoting business sites, great ways for the small/home business owner to take advantage of.
By: http://suite101.com/article/increasing-web-traffic-for-free-a265325
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