Electronic business

Electronic business, commonly referred to as "eBusiness" or "e-business", or an internet business, may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses
e-business may be defined as the conduct of industry,trade,and commerce using the computer networks.The term "e-business" was coined by IBM's marketing and Internet teams in 1996.
Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. The internet is a public through way. Firms use more private and hence more secure networks for more effective and efficient management of their internal functions.
In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems.


E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.
Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be beneficial from many perspectives including business process, service, learning, collaborative, community. EC is often confused with e-business.

BY: http://en.wikipedia.org/wiki/Electronic_business

Drive Traffic to Your Site and Increase Sales With Branding

Direct Response Web Marketing and Branding are two very different animals to tame. Web marketing is used to market a business for search engine optimization with the aim of driving traffic and potential customers to a website. Branding, however, is essential for positioning your products and services and creating awareness in the marketplace. Think about the time before bandages were called Band-Aids and tissues Kleenex. Because of very successful marketing campaigns, these brands have ebbed their way into our vernacular causing people to buy by association. How often do you hear "Do you have a Kleenex?"

Now with the Internet and online marketing resources, businesses can promote a brand image to bring user clicks to a sale. A study done by the Dieringer Resource Group in 2004 noted that 60% of adult online users' brand opinions were changed at purchase due to online research. Branding, therefore, has become increasingly important over the years.

Because of this information, businesses need to start designating part of their online marketing campaigns to branding. In this article, I will detail several tips on how to get your brand at the top of search results, which will ideally convert to sales. If your site is already at the top, you are not finished. People might click to your site more frequently, but face it, sales are what really count!

A recognizable brand gives customers a comfort level and creates habits - a feeling of security in knowing they can purchase a quality product or service. If you can manage to build a long-term relationship with consumers, you have created a world of increased revenue. Think Band-Aids!

The "Keys" to the Kingdom

The first tool you need is keywords. All marketing campaigns have keywords, catch phrases, jingles or other advertising tools. Your keywords should relate to what people are searching and to your product or service. For example if you sell juice, you could use keywords such as "fresh fruit juice" or "health benefits of juice", etc. But, depending on the competitive market for juice, these keywords might not keep you on the top of a Google search for long. This is where developing a brand name and building customer relationships helps.

Keywords should be specific and reflect your brand. If you need extra help on developing keywords, you can download programs like Google AdWords that suggests relevant ones or WordTracker that shows how often a word is being searched. Going back to the juice company, you could pick phrases such as "Just Juice It" or "Juice Your Life Up" and these could be keywords as well as marketing slogans on your webpage. By putting specific keywords, slogans and a brand name on your webpage, you develop a brand-consumer relationship. This ideally will direct consumers' minds to your product or service and generate sales. But remember, Rome was not built in a day and neither was Kleenex. So, take the time and funds to structure your campaign.

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we'll show you ways to increase the amount of qualified traffic to your site through the expanding "social web" and how to convert visitors into buyers at a high rate of return.



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Search Engine Optimization Tips for Local Business

If you use the Internet to promote your business, you have to learn about search engine optimization. Keep reading to find out more about SEO and learn how you can optimize your business site and get it to rank higher.

Start by choosing which keywords you want to use on your business site. The keywords you use on your site will determine which search queries will lead Internet users to your site. Find out which keywords your competitors use and avoid competing directly for all your keywords, unless you are offering a much better deal than your competitors. Use Google AdWords to look up keywords related to your business and products and find out how popular they are. Once you have chosen five strong keywords, you should place them in your titles and tags. Update your keywords regularly as trends evolve.

Organize your business site so visitors can navigate it easily and find your pages. Create a menu to help visitors find information about your business and products and add some site links if you want to draw attention to a new product or discount. You must also share links to more similar content in your articles.

Create some back-links to your site. You can create your own back-links on message boards, blogs and by sharing a link to your site on your social media profiles. You should share your links in a context, for instance to answer to a question on a message board. You also want to contact bloggers and webmasters and get them to feature your articles and share links to your contents. Establish partnerships, share their links too or offer them an incentive to share your content.

You will get more people to share links to your contents if you write unique articles filled with useful content. Your site will also get more visitors if people know they can find interesting content on it. This technique is known as organic SEO and is the efficient SEO technique according to search engines.

The best way to get your business site to rank higher is to focus on using the techniques above and on creating a quality site your audience will enjoy. Search engine optimization is the best way to get traffic to your site. Make this traffic count by developing a good sales pitch and making your visitors want to purchase your products or hire you for the services you offer.

For more information on how to rank your local business site visit http://www.localmarketsrus.com.

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How Facebook and Twitter Take Boredom Out of Online Business Marketing

Long back advertising your business online just meant you had to create a website, make it look attractive, upload content associated with your products or services and then hope that the site will attract huge volumes of traffic and possibly clinch you business deals. With time people soon found that internet users have little time to read and try to understand some of the content that will be displayed on some sites. In actual fact they can navigate away from such pages without even finding out what your business really offers.

As time went on internet business marketers found that interactive sites were more effective at advertising a business than the common static business sites. This brought about what are now known as blogs. Blogs are sites that allow internet users to post comments, photos, videos, music and any other things they would like to share online. When businesses are advertised using such blogs, they seem to attract more users and the chances of a user navigating away from your page before seeing what you have to offer are reduced.

Today Facebook and Twitter provide an even better interactive online business marketing platform than do most ordinary blogs. Facebook.com and Twitter.com are among the most visited sites and the number of people that use these sites keeps growing on a daily basis. Facebook and Twitter allow you to make posts of your business and the good part is that they allow you to do that on an entertainment based platform rather than the serious approach which is common in most big business sites. Facebook and Twitter allow you to bring a little bit of life to your advertising approach. This is very effective for it even allows you to draw the attention of those fun-loving generations who will not even be suspecting that you are actually advertising your business.

Facebook and Twitter also offer some SMS services. So you can have this feature help you notify some of your followers or your network associates about your new business posts. This will ensure they get to know about your posts while the news is still fresh and they can post it to some of their friends. So you will be able to put links to your business on Facebook and Twitter and if you wish you can have other added applications such as games and other downloadable small programs which can help to attract traffic to your page. You can also build a fan base. Your fans will help you spread the good news about your products and services. In no time you will be having lots of people being directed to your business site and you will be in a better position to clinch more business deals while creating more room for you to discover more business niches.

Gerald Zakeo

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How to Increase Website Traffic for Free

Aside from the most common ways of increasing web site traffic that include use of website quality content, regular updates, search engine optimization, and using social networking tools like Twitter and Facebook, there are other strategies that increase more traffic to a website for free.

A business website needs to be promoted continuously in order to be useful. Small/home business owners who want to keep their customers and want to get more sales ensure that their web sites are updated regularly with the latest information about their products and services.

Email Marketing for Increasing Web Site Traffic

Broadly, email marketing is a form of direct marketing that uses email as a means of communication. Assuming that business owners have setup a website, the first thing they need to do is inform their customers about it. If they have a mailing list they should ensure that both regular and prospective clients are informed about the website.

Unsolicited email or spam should never be sent under any circumstance to anyone, including prospective customers and people in the mailing list who have requested to not receive information.

Link Exchanges with Business-related Websites

There are websites whose product or services offerings are related or complement the business. It increases the site traffic to add them to the links resource. The company can be contacted and politely asked for a possible reciprocal link. Doing this enables the website to become a valuable information resource. Although this strategy may not bring immediate traffic, once other people notice the link improving their traffic, they just may return the favour.

Blogging Enables Increasing Web Site Traffic

Blogs are common to online businesses. Publishing platforms like WordPress and Google's Blogger offer free blogs for web sites. Blog is short term for “web blog,” usually maintained by a person or the business owner himself who regularly posts information which can be about a certain topic, description of products/services or events. A typical blog combines text, images and links to other blogs or web sites. It can also be materials such as graphics or video. Blogs can also be used as a verb, meaning to add content or maintain it.

Email Signature Increases Traffic to Your Web Site

For every email sent with a “signature” there is always a possibility of a traffic increase for the receiver to pick up the text signature. The email signature is a text automatically attached to the bottom of an email sender’s message. It can be used to publicize business or set for other purposes.

These strategies in increasing web traffic for free are especially helpful in promoting business sites, great ways for the small/home business owner to take advantage of.

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6 Ways on How Your Business Site Can Help You Save Money

From streamline consumer feedback to free advertising, a business site can help you manage your business efficiently and cost effectively. Here are some of the ways on how your site can help you save money and time. Make sure you invest on a good site today and bring in more revenue in the future.

• Generate brand awareness. The Internet is a global phenomenon and therefore features an extensive reach. By developing a good site, your products and services are made available to the world anytime. Your messages can reach millions of people with various age groups, nationalities and professions with minimal investment and effort. The initial step in establishing an online advertising campaign is to ensure an efficiently designed site from a marketing perspective and usability standpoint. A website is not really about technology but about people.

• Facilitate consumer feedback and demand. A site is able to gather feedback easily through online surveys. If someone is visiting your site, try to solicit some feedback regarding a new product or service that you are introducing. The surveys can be placed alongside your home page or when they checkout. A site provides an easy way for consumers to email you with their questions and concerns.

• Know more about your customer base. You can utilize your site to build a customer database, generate mailing lists and create user profiles to give you a better idea who your customers are and how you can better serve them. Many e-commerce stores are able to provide excellent customer service because they are able to decipher their customers' buying habits.

• Modify your message as needed. Printed materials are not easy to change, revise and repurpose. In addition to that, printing costs can also be costly. It is easy and convenient to change online info which gives you flexibility and ability to test your pricing info, marketing info and so much more. If ever you find something that is not working, you can immediately change it in just a few clicks.

• Establishing your brand. Enhance your competitive advantage by projecting an image through your site. Small businesses can now become at par with multinational corporations when it comes to establishing web presence.

• Promote e-commerce. You can now implement direct sales with the use of credit card purchases or through an order form from your site that they can print and then send with a money order or check.

Creating an efficient website is a valuable investment for your business. It not only saves you time and money; it also enhances your presence online. Leverage your business today and bring in more revenue by creating your own business website.



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Help Your Online Business Grow and Improve

Taking your business online is a great move as more people nowadays are taking advantage of the convenience offered by the internet. It would also open up more possibilities for you because now you will not have to have a closing time and you could reach more people because the internet is available worldwide so people who are residing in places that are far away from your location could still learn about your business so you can get more potential customers.

It is not advisable to just leave everything just like that if you want to improve your business and increase your sales that will also lead to more profits. The best thing to do is to help your business do better by using some strategies that are tested and proven to be helpful and could deliver desired results. One of the best moves you could do is to boost your website traffic and some even considered this as the most important of all because more traffic means more customers and more sales.

It is safe to say that traffic is indeed one of those things that a website for an online business can never do without. So you should learn some ways that could help boost your site's traffic. You could start with optimizing your website for search engines. Those websites that will appear on the top page of the search engine's results usually get more visitors compared to those on lower rankings. You can use some SEO techniques like using the right keywords and writing quality content.

You can also advertise your online business by placing ads in different forms like banners, links, or even simple and plain text to other sites that offer products and services related to yours. It is also advisable to use more modern forms such as images and videos because these will make your advertisement more interesting. This way, visitors of other sites will learn about your business and those who are interested will go directly to your site. You can create your own blog site and you can write content that will give visitors more information about your products or services. Don't forget to put a link at the bottom of your blog page.

You could also use social networking sites such as Twitter, MySpace, Facebook, Friendster etc. These sites allow you to connect with lots of people so take advantage of that benefit to help promote your online business. This form of advertising and promotion is free because these sites would not charge you a penny for registering with them and using all of their services. Place a link on these sites that will take your readers and followers to your online business site. You could also use these social networking sites as a way to communicate with your visitors and customers.

You can get the most out of your online business if you will help it succeed by using these strategies. You can still find lots of techniques that would improve your online business and would help in its growth. It will be worth all the time, money, and effort because you will be the one who will benefit from all of these in the end.



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